The company that players manage has plants to operate, a work force to compensate, distribution expenses and inventories to control, capital expenditure decisions to make, marketing and sales campaigns to wage, a website to operate, sales forecasts to consider, and ups and downs in exchange rates, interest rates, and the stock market to take into account.

This global industry simulation is a very powerful hand-on exercise for conveying the challenge of managing a business in the 21st century and for giving players valuable practice in how to exercise good business judgment. Because the elements of The Business Strategy Game cut across many different areas of company operations, the exercise helps players integrate material from many different core courses in business, look at specific functional decisions from the standpoint of the company as a whole, and see the importance of thinking strategically about a company's competitive position and future prospects. Players of the simulation learn an enormous amount from working with the company and industry data, exploring strategic options, and trying to unite production, marketing, finance, and human resource decisions into a coherent business strategy that produces good results.  See a sample FIR simulation report after 7 cycles of simulation  (pages 1, 2, 3, 4, 5, 6, 7, 8 or all). This is one of a set of 4 user reports that are created after each simulation cycle (FIR, benchmarking, competitive analysis, and detailed company report)..